BMW Apple Watch App — Concept Design
Designed a concept Apple Watch application for BMW users as a personal practice project at UC Santa Cruz (UCSC).
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The BMW Apple Watch app is a conceptual wearable experience designed to help users manage key car interactions quickly and securely from their wrist. The app focuses on solving high-frequency, time-sensitive problems by enabling users to locate their car, control essential functions without a physical key, and stay informed about service needs.
Designed specifically for short, glanceable interactions, the app prioritizes speed, clarity, and ease of use—making everyday car tasks more convenient in busy, on-the-go situations.
Quick overview of the app
I broke challenges into three parts
Discovery
Ideation and user journey
Design
User Research:
I interviewed 10 BMW users to understand the key pain points they experience in their day-to-day interactions with their cars.
Key Pain Points Identified:
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Finding a car in a crowded parking lot is time-consuming
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Remembering to carry a car key is difficult with a busy schedule
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Conditioning the car interior takes time during extreme weather
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Concerns around car security
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Forgetting or missing car service dates
Focus Areas
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Based on the research insights, I narrowed the scope to three primary pain points that would deliver the most value on an Apple Watch experience:
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Locate Car
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Control Car Without a Key
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Car Service Notifications & Details
User Flow
